Growth strategy for founders who need senior judgment — earned from actually running the P&L.
Pragya partners with D2C and consumer brands as a fractional business & growth leader — bringing the pricing, positioning and P&L ownership that took Nat Habit from ₹0 to ₹140 Cr.
Pragya spent over four years building Nat Habit, India's first Fresh Personal Care brand, from the ground up — owning category strategy, pricing, P&L and portfolio expansion as it scaled from zero to ₹140 Cr in revenue. She then led Emcure Pharmaceuticals' newly launched OTC consumer business, setting up its marketing and growth infrastructure from scratch.
Today, as a fractional CMO/CBO, she brings that same senior, hands-on ownership to consumer and D2C founders who need someone who has actually built a P&L — not just advised on one. Her focus areas: pricing and positioning, 0→1 go-to-market, brand building, and the category strategy that turns a product into a business.
She holds an MBA from IIM Kozhikode and works with a small number of founders at a time, so every engagement gets the attention a full-time hire would — without the full-time cost.
Built for founders who want proof, not promises
A career spent owning growth end-to-end — from category strategy and pricing to P&L and go-to-market execution.
Fractional Business & Growth Leader (FMCG / D2C)
Partnering with consumer brands as a fractional business and growth leader, bringing senior ownership across P&L, category strategy, brand building and go-to-market execution.
Head of Marketing – Consumer Business
Appointed to build and institutionalise the marketing and growth foundation for Emcure's newly launched OTC consumer business, with a mandate focused on infrastructure setup, capability building and early-stage growth.
Director – Category Head, Nat Habit
Played a core leadership role in building and scaling Nat Habit as India's first Fresh Personal Care brand, with end-to-end ownership of category strategy, P&L, growth and portfolio expansion across D2C.
Associate Director – Product Marketing & Strategy, Nat Habit
Built Nat Habit one SKU at a time — devised the product roadmap and successfully launched 28 products across 162 SKUs.
Senior strategy, without the full-time overhead
Founders bring Pragya in when they need someone who has actually run the P&L they're trying to build — not just advised on it.
Pricing & positioning
Getting the price-value equation right so the brand grows margin, not just revenue.
0→1 go-to-market
Launching new categories and products with a roadmap built from having done it before.
P&L ownership
Treating growth as a business outcome, not a marketing metric — with the numbers to show for it.
Fractional leadership
Senior CMO/CBO judgment on tap, sized to what an early or growth-stage founder actually needs.
"Most D2C founders don't need more tactics — they need someone who has owned the P&L, made the pricing calls, and lived with the consequences. That's the seat I take."— Pragya, Fractional CMO/CBO, Elevante Strategy
Thinking about your next growth phase?
Book a strategy call with Pragya to talk through where your brand is stuck — and what a fractional CMO/CBO engagement could look like.
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